How it works
A proven three step process that leads to one clear outcome: more bookings.
PHASE 1
Diagnose
Find where the customer journey breaks and why.
Scope
-
Analytics + UX audit
-
Staff interviews
-
Funnel + forms review
-
Website tracking check
-
Prioritized rebuild plan​​​
​
Output
You’ll walk away with a clear map showing exactly where your funnel leaks—and how to fix it.
Typical cost
$1.5–2.5K
Get 100% of this fee credited if we start the next phase within 60 days.
Typical timeline
1–3 weeks
PHASE 2
Rebuild
Redesign what matters so more visitors book.
Scope
-
Website & booking flow
-
Messaging & forms
-
Landing pages & basic ads setup
-
Tracking implemented (GA4/GTM, ad pixels, key conversions)
-
QA + mobile polish
-
​CRM/booking system integration
​
Output
-
Live site with booking working end-to-end
-
1–3 landing pages tied to offers
-
Conversions firing + simple report view
-
Launch checklist and fixes list
Typical cost
$5–10K
Diagnose Phase fee fully credited toward Rebuild if started within 60 days of completing Diagnose Phase
Typical timeline
4–6 weeks
PHASE 3
Optimize & Handoff
Prove & document the system, and transfer ownership.
Deliverables & Outcomes
-
30–60 days of monitoring
-
Two training sessions for your team
-
SOP/checklist packet
-
Simple reporting dashboard (GA4 or Looker link)
-
30-day support after launch
​
Typical cost
No additional cost when you complete Rebuild Phase
Typical timeline
4–8 weeks
What I'll Actually Do
When you hire me, I don’t just give recommendations. I rebuild the systems that turn your marketing into booked appointments. Here’s what that looks like in real life.
Track What’s Really Happening
-
Review website analytics to see where visitors click, stop, and drop off
-
Use heatmaps or screen recordings to spot confusion points
-
Test forms, buttons, and pages to confirm everything tracks correctly
-
Audit conversion goals and event setup in Google Analytics or GA4
Fix What’s Slowing People Down
-
Redesign landing pages and booking flows so next steps are obvious
-
Simplify copy and layout to reduce friction
-
Speed-test and optimize mobile usability
-
Tighten ad targeting, refresh creative, and test messaging
Connect What’s Disconnected
-
Integrate website, CRM, booking, and automation tools so data flows cleanly
-
Sync ad conversions with booking systems to track ROI accurately
-
Add follow-up automations (email + text) to recover missed leads and no-shows
Prove It Works
-
Set up dashboards showing leads, bookings, and ROI
-
Monitor performance and adjust campaigns for 30–60 days
-
Deliver a clear report with before-and-after metrics
-
Train your team to manage and maintain the system going forward
Rebuild Phase Add-Ons
One-time services
-
Complete Website Redesign or Build
-
Booking Automation Tuning
-
Local SEO & Analytics Boost
-
Email & SMS Nurture Setup
Ongoing services
-
Digital ad A/B testing & optimization
-
SEO maintenance & optimization